| SMS | Wallet push | ||
|---|---|---|---|
| Where it lands | The inbox, Promotions, or spam | Messages, between parcel alerts | The lock screen |
| What each send costs | A separate email tool | Paid per message | Nothing; it comes with your plan |
| What you need from the customer | Their email, and for them to open it | Their mobile number | Nothing; the card is already in their Wallet |
| When they pass your shop | Nothing happens | Nothing happens | Your card appears, with your line |
| Consent | Opt-in | Opt-in | Opt-in: one tick when they join, one tap on the card to leave |
| Message timing | Up to you | Up to you | Enforced: only in your opening hours, never between 10pm and 7am |
Consent, properly
A Wallet push is marketing and we treat it as such. Members tick a separate box for messages when they join; the box for the card itself is required, the box for messages is not. Members withdraw consent from the back of the card without logging in, and the dashboard will not let a campaign reach anyone who has. Our GDPR guide explains the basis in detail.
Reach them on the lock screen
Pushes are on every plan. Nearby, the card that appears when they are close, is on Loyalty + Nearby.