| Paper stamp card | StoreWallet card | |
|---|---|---|
| Cost | Printing, roughly £30 to £80 a batch | £59 a month, two counter pieces included |
| Where it lives | Wallet, pocket, drawer, bin | Apple Wallet or Google Wallet |
| Lost cards | Common; owners typically see half of the cards they hand out again | Cannot be lost; it is on the phone |
| Fraud | Stamps can be copied; staff can stamp friends | Every stamp logged with staff, time and device; cooldowns and caps |
| What you learn | Nothing | Who joined, who came back, when you are busy, who is drifting away |
| Reaching customers | Not possible | A message to every card; the card on the lock screen when they are near |
| Staff time | Find the stamp, stamp the card | One scan, three seconds |
| Setup | Design and print | Twenty minutes on a call |
What paper still does better
It needs no phone and no decision. A customer who does not want anything on their phone will take a paper card and not a Wallet card. For that customer, keep a few paper cards behind the counter. Most owners find they stop asking for them within a month.
Move your card into the Wallet
Bring your current card to the call. We rebuild it as a Wallet card in front of you.