What works for a bakery
A stamp card with a reward people plan for: "6 stamps, a free sourdough loaf." Weekday pastry customers earn the weekend treat, and the card sits in their Wallet all week reminding them.
The nearby line earns its keep in a bakery more than anywhere: "Cinnamon buns out at 11" on the lock screen of a member walking past at 10:55.
The card's barcode identifies the customer at collection. Staff scan and stamp in one go.
A push to every member two weeks before: "Order your Christmas bread by the 18th." No email list, no printing.
If the cafés you supply are the bigger trade, a points card with a tier for the biggest accounts suits better than stamps. One live card per shop, so pick the one that fits.
Put your bakery's card on the counter
The stand goes next to the till and the stickers go on the bags.
Questions
We sell out early. Can the line reflect that?+
Change it from your phone in ten seconds. "Sold out of sourdough, focaccia still warm" reaches every card within minutes.