The bag sticker
A 30 mm sticker with your logo and a chip, £3 each in tens, on every bag you send out. "Tap for £3 off your next order direct." The customer taps, joins, and the coupon card is in their Wallet before the food is cold. Next time they order from you, not through a 30 percent commission.
One use, a clear expiry on the card, redeemed by scanning at collection.
Points per pound on orders placed with you directly. The platform orders earn nothing, which is the point.
A push to members at 17:00 on Friday: "Order by 18:30 for the early slot." Members only.
Start with a hundred stickers
Ten pounds of stickers a week to take back a customer the platform charges you 30 percent for.
Questions
Will the delivery platforms object?+
The sticker is on your own packaging and makes no reference to the platform. Check your platform agreement; most restrict only what is inside their app.